Cookie Policy
Last Updated: March 2025
We're being straight with you. inovaeoxium uses cookies and similar tracking tech to make our comparative financial analysis tools work properly. Some are essential—the site literally won't function without them. Others help us understand how people use our tools so we can make them better.
This isn't the usual corporate jargon. We'll explain exactly what we track, why we track it, and how you can control it. Because honestly, you should know what's happening on your device.
Current Status: Cookies Accepted
What Are Cookies Anyway?
They're tiny text files that websites store on your device. Think of them as digital sticky notes that help sites remember you between visits. When you come back to inovaeoxium.com, these notes remind our servers who you are and what you were doing.
Cookies can't access other files on your computer or spread viruses. They're passive data storage—nothing more sinister than that. But they do collect information, which is why we're having this conversation.
How We Use Tracking Technologies
Different types serve different purposes. Here's the honest breakdown:
Essential Cookies
These keep the site functional. They manage your login sessions, remember your comparison preferences, and ensure secure connections. Without them, you can't use our analysis tools effectively. These cannot be disabled—they're the foundation of everything.
Performance Tracking
We watch how users navigate through comparative analyses. Which financial metrics do people check most often? Where do they get confused? This data helps us redesign confusing interfaces and prioritize features people actually want.
Analytics Collection
Tools like Google Analytics show us aggregate patterns. How many people visited this week? Which browser versions are we supporting? What device types do we need to optimize for? This is anonymized data about trends, not individual stalking.
Functional Preferences
These remember your interface settings—things like preferred currency display, graph types, or dashboard layouts. They make returning visits smoother by keeping your customizations intact.
Specific Technologies We Deploy
Here's what actually runs on inovaeoxium.com:
- Session management cookies that expire when you close your browser
- Authentication tokens that keep you logged into your account securely
- Google Analytics for traffic analysis and user behavior patterns
- Local storage for saving your comparison tool preferences
- Performance monitoring scripts that track page load times
- Heat mapping tools that show us where people click and scroll
We don't use advertising cookies or sell your browsing data to third parties. Our tracking serves internal improvement goals only.
Important: Essential cookies will remain active even if you reject non-essential tracking. They're necessary for basic site security and functionality. Rejecting other cookies may limit some personalization features but won't break core comparison tools.
Data Retention Practices
Session cookies vanish when you close your browser. Persistent cookies stick around longer—typically 12 to 24 months. After that period, they expire automatically unless you interact with the site again.
Analytics data gets aggregated into reports and then stripped of identifying details. Raw logs are kept for 90 days maximum before deletion. We're not building permanent profiles of individual users.
Your Control Options
You have several ways to manage this. The rejection button above immediately clears non-essential cookies and sets a preference flag. But browser settings give you even more control.
Every modern browser lets you block cookies entirely, delete existing ones, or set rules for specific sites. You can also enable "Do Not Track" signals, though not all websites honor them (we do respect these preferences).
Browser-Specific Instructions
Each browser handles cookie management differently. Check your specific browser's support documentation:
Third-Party Services
Some tracking comes from external services we integrate—primarily Google Analytics and our hosting infrastructure monitoring tools. These providers have their own privacy policies and cookie practices.
We've configured these services to anonymize IP addresses and respect user privacy settings where possible. But they do operate under their own terms of service, which you should review if you want complete transparency.
Updates and Changes
We'll update this policy when our tracking practices change or when Australian privacy regulations evolve. Check the "Last Updated" date at the top to see if anything's new since your last visit.
Major changes will be announced through our normal communication channels. We won't sneak in significant tracking updates without notice.
Questions about our cookie practices? Contact our team directly.
inovaeoxium
2B/190 Bourke St, Melbourne VIC 3000, Australia
Phone: +61 73 180 1416
Email: info@inovaeoxium.com